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10min chapter
Why Google Is NOT Dead & How To Dominate Ai-Driven Search ft. Ethan Smith
Marketing Against The Grain
Evolution of Search Engine Optimization and the Rise of AI Chat Services
This chapter explores the changing landscape of search engine optimization, focusing on Google search and the challenges posed by AI-driven search technologies like perplexity. The discussion covers the impact of featured snippets, no-click searches, and the varied intent of user searches on Google's dominance. Additionally, the potential disruption of Google by AI chat services and the evolving user experience across different search platforms are examined in depth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode