Most of the traditional advice around habits and linear behaviors is misleading. Why do people cling to habits that don't serve them? Well, habits wire in as a function of emotion. And so it's actually a kind of neutral activity then for human beings to simply wire in the goods and wire out the bad. Yeah. What I'm explaining in tiny habits for the first time systematically is this is how habits form. It's a natural human process that involves the brain. Here's how you hack it.

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