How to Decipher Marketing Claims on a Product with Jane Wurwand of Dermalogica
Gloss Angeles
00:00
Dermalogica's Big Break
Dermalogica's first professional trade show was in Long Beach, California. The company had a minimum order of $1,500 which was unheard of in 1986. Kate Spicer who's a journalist in London for the Sunday times wrote an article three pages and she called it the woman who started a cult. "I tell that whole story in the book but that was when we really felt oh my gosh this is something this actually is something"
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