How Did You Become Your Primary Go-to-Market?

Lipstick can't be recycled because they're too complicated mechanically that a recycling facility would have to actually disassemble them in order to recycle them. So it's one of those things that at scale is quite challenging. Also, lipstick is often small, so it falls through the greats at most recycling centers. That sounds like a really complicated starting point for you in terms of a business. So how did you go? And we're going to get into everything about your company, but how did that become your primary go to market?

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