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How Amap Beat Baidu Maps. My Summary of the Alibaba Playbook. (252)

The Tech Strategy Podcast

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Navigating Competition: AMAP's Rise Against Baidu Maps

This chapter examines how AMAP navigated the competitive landscape of digital mapping against Baidu Maps, illustrating its strategic pivot towards user engagement. It highlights the technological shifts and consumer behavior changes that enabled AMAP to gain ground despite starting with a smaller market share.

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