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#329 - The Crystal Ball of Commerce: Predicting Trends with Next Big Shop’s Founders

DTC POD: How The Best Brands Are Built

CHAPTER

Analyzing SKU Catalog Changes and Impact of Product Release Frequency

An analysis of how brands manage their SKU catalog over time, discussing the effects of regular product releases, maintaining a consistent product lineup, and the impact on sales and brand positioning. The chapter also explores the dynamic nature of top-selling products, lifecycle strategies, and customer engagement in large brands like Aloe, shedding light on industry beliefs and strategies affecting brand success and market competitiveness.

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