In a high-end boutique between Hollywood and Beverly Hills, Pamela Skaist-Levy and Gela Nash-Taylor met as fashion-obsessed shopgirls with dreams of entrepreneurship. But they had no obvious path to get thereā¦ until Gela became pregnant ā with nothing to wear. What came next was a history-making business venture started with only $200 and a pile of smelly used denim. From a successful maternity jeans line, to soft fitted T-shirts embraced by the characters on āFriends,ā Juicy Couture rose as a sassy, saucy clothing line at an āaffordable splurgeā price point. But it was their signature product, the Juicy Tracksuit, that would break the Internet, flood the tabloids, and transform casual luxury as we know it. Learn how J.Loās savvy costume choices helped kickstart a multi-million dollar brand, how the most important muscle to tone is the āSecond-Time Founder Muscle,' and why the Juicy Tracksuit is the best idea yet.
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