Ecommerce Playbook: Numbers, Struggles & Growth cover image

Story vs. Volume: The Creative Conflict Killing Your Ads

Ecommerce Playbook: Numbers, Struggles & Growth

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Bridging Ideas and Execution in Marketing

This chapter delves into the crucial role of the organization in supporting CMOs and CFOs, highlighting the translation of innovative marketing concepts into actionable strategies. It emphasizes collaboration across departments to enhance the quality of marketing assets and drive successful outcomes.

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