Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Navigating Growth and Relationships in Service Agencies
This chapter explores the significance of unit economics and market analysis in evaluating agency performance, especially in the context of the growing direct-to-consumer (DTC) market. It discusses the challenges that arise during rapid organizational growth, emphasizing the impact on service quality and customer acquisition strategies. Additionally, the chapter reflects on the emotional turmoil experienced by agency leaders when facing difficulties in maintaining client trust and managing employee expectations.
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