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John Sills — The Human Experience (EP.159)

Infinite Loops

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The Importance of Frictionless Customer Experiences

A friend, actually his episode is up right now, Alex Danko. He's a big way guy that's Shopify. And one of his more unusual positions, at least I thought so I want to get your view on this. He thinks that frictionless customer experiences are not right. What do you think about that? "I completely agree with that," he says.

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