CPMAI Certification - What's the Single Most Convenient Reason Why You Wanted to Get Certified?

CJ: From our analytics organization perspective, it's definitely like it's almost like a brand in a way. It creates this brand where we've gone through the motions. We understand best practices. We are trying to pioneer a solution and we have consistency. So there's an aspect of that I think is important, especially as we're standing up new things and new technologies that the business hasn't been exposed to before. Andrew: Part of it is about credibility and trust and having the training, the education, the rigor of thought to play with the big boys.