Evolution of Cannes and Importance of Humor in Advertising

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's greatest cartoons and why humour is good for business.

Timestamps

• 00:00 - Start
• 01:16 - How Tom Fishburne became a cartoonist
• 05:00 - Why is humour so important in the workplace
• 06:29 - Going full time as the Marketoonist
• 12:42 - Humour in the creative process
• 19:21 - Outdoor ads
• 22:30 - Discussing some of the Marketoonist’s greatest hits
• 23:17 - IoT cartoon
• 26:59 - Customer funnel cartoon
• 33:05 - Shiny new things cartoon
• 34:13 - Covid Cartoon
• 36:32 - AI cartoon
• 39:44 - The Marketoonist at Cannes
• 42:37 - Day 1 Cannes cartoon
• 45:39 - Day 2 Cannes cartoon
• 49:31 - Day 3 Cannes cartoon
• 53:46 - Day 4 Cannes cartoon
• 54:25 - Day 5 Cannes cartoon
• 57:59 - Jon’s own podcast cartoon