In business, solving a problem and delivering value to your customer is the main thing. How you provide value is by identifying an actual real life problem that exists among participants within a given market. And then we identify this widespread problem. Then we seek to solve it with a solution, which is our product or our service. Now the bigger the problem, the bigger the business.
What problem are you solving? For who? With what solution? What makes your solution different? And most importantly: What would the perfect solution look like? These are the things you should be spending most of your time thinking about as an entrepreneur. NOT taking photos of your food, Gucci duffle bag, and shitty snakeskin loafers to get social media followers to think you're rich, and maybe buy your stuff. Right now the entrepreneur market is in a state of mass confusion. Why? I believe most people's targets and goals are vague undefined entities. And when you build a mind, business, and strategy based upon vagueness, you build nothing of value and cause confusion. This is why you need to think: What does perfection look like? Defining the perfect solution your customers would dream of in a world unconstrained with today's reality will open your eyes to what they really want. Your goal should be to make progress towards it. Innovation begins here!