Your Google Analytics 4 (GA4) Survival Guide with Kate Cook
No Hacks: The Mindset Behind Digital Optimization and Growth
The Challenges of Migrating to GA4
Migrating to Google Analytics 4 is not like just updating your Toyota, it's like changing to a Tesla. Even those who have already migrated are yet to fully move into embracing the new system. And that's probably why I think it's been quite a joke for people because they were hoping it would be similar and it really isn't at all. It's going through a new learning curve all over again.
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