A company like Zogenics has an idealistic purpose. Most companies don't have such an obvious one though, and that's okay. Veridesk wants to elevate people through their work spaces. Silver Oak Winery was the first boutique wine maker in Napa Valley. The day they decide to mass produce it is the day a company becomes another winemaker.
Every organization needs clarity. And the first question every company needs to answer is "Why do we exist?" Pat and Cody sit down to discuss and offer real-world examples of clarity.