At The Table with Patrick Lencioni cover image

12. One Question Every Company Must Answer

At The Table with Patrick Lencioni

CHAPTER

Are You Smart as Overrated?

A company like Zogenics has an idealistic purpose. Most companies don't have such an obvious one though, and that's okay. Veridesk wants to elevate people through their work spaces. Silver Oak Winery was the first boutique wine maker in Napa Valley. The day they decide to mass produce it is the day a company becomes another winemaker.

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