Every Founder Needs To Sell w/ Frederic Kerrest (Co-Founder, Okta)
The Science of Scaling
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Navigating Startup Challenges: Fundraising and Sales Strategies
This chapter explores the foundational journey of Okta within the tech startup landscape, detailing the struggles and triumphs of securing early funding and establishing investor relations. It emphasizes the importance of proactive customer engagement and understanding market needs, while also addressing the intricacies of enterprise sales and effective communication strategies. Personal anecdotes highlight the resilience needed in the face of challenges, demonstrating how to turn obstacles into opportunities for growth.
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