The Unique Attributes of the Indian Media and Entertainment Ecosystem

RSM's in India due to a possibility of supply of marquee sport don't actually have exclusive content. It is the same content which is being customized on that network for that region. The monetization of IPL will happen as a collective for audiences delivered across the length and breadth of the country. So even in terms of monetization, it's a very different model from the one that exists in the US.