$17 Billion in Political Ads. Does It Even Work?
Beyond Politics
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Allocating Campaign Funds and Shifting Focus: Is Political Advertising Effective?
This chapter delves into the allocation of campaign funds, the effectiveness of political advertising, and the role of grassroots organizing in reaching voters. The speakers also analyze the impact of media saturation, particularly in relation to the January 6th incident, and emphasize the significance of Biden's character and persuasive messaging for skeptical voters.
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