Learn about the importance of standing out and being remembered, with insights from a successful comedian who built a strategy around being memorable and talkable.
Today, we'll talk about strategy - what good (and bad) strategy looks like for startups, and how most early-stage companies lack any strategy at all. Using a framework from Good Strategy/Bad Strategy, we'll explore the three core elements: diagnosis, guiding policy, and coherent action. We'll examine strategies from a stand-up comedian and GoPro as examples, before applying the framework to craft a strategy for launching a successful children's book.
00:29 The Skeptical Startup 1:58 Strategies vs Goals 3:58 The Comedian Story 8:50 Smooth Jazz 9:30 Bad Strategy 11:38 Fluff 12:12 Failure to Face the Challenge 13:19 Mistaking Goals for Strategy 14:50 GoPro 17:16 The Kernel of a Successful Children’s Book 19:56 Guiding Policy 20:50 Coherent Action 21:24 The End + You
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