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7min chapter
TikTok Shop: Revolutionising e-commerce with live shopping and innovation
Future Proof
E-Commerce Evolution: Navigating Challenges and Innovations
This chapter explores the rapid expansion of e-commerce with a focus on live shopping and social commerce, highlighting the challenges of innovation and stakeholder management. It emphasizes the importance of collaboration within organizations and shares examples of successful strategies from enterprises like TikTok Shop to effectively scale business.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode