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IBM: Lou Gerstner

Wisdom From The Top with Guy Raz

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When Did You Start to See It Turn Around?

When did you start to see the light? And because when you got there, it was, it was a crisis. Billions of dollars being lost. How long did it take before you started to see ti? Um, i would say it was bout three years in maybe for when we had stabilized the company. Then we came up with am the e business campaign. That put i b m in a leadership position in the industry. We now were leading something, because the industry went from main frame to pc to e business and we were in front of that. It gave the company a sense that we were not only fighting a defence o game, but we were now out in front. There

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