
IBM: Lou Gerstner
Wisdom From The Top with Guy Raz
When Did You Start to See It Turn Around?
When did you start to see the light? And because when you got there, it was, it was a crisis. Billions of dollars being lost. How long did it take before you started to see ti? Um, i would say it was bout three years in maybe for when we had stabilized the company. Then we came up with am the e business campaign. That put i b m in a leadership position in the industry. We now were leading something, because the industry went from main frame to pc to e business and we were in front of that. It gave the company a sense that we were not only fighting a defence o game, but we were now out in front. There
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