2min chapter

Brand Growth Heroes cover image

Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Brand Growth Heroes

CHAPTER

The Challenges of Investing in Mission-Led Brands

There's always going to be naysayers or people who want to pick holes in what you're doing. And I think part of the value of having an investor that's done this before is actually, I think our job is to be supportive to entrepreneurs just to stay the course. People are always going to call you out but it's an important regulator within the system. It really makes you think, how are we doing the right thing? But it's also OK as a brand to be bold and to disagree with people and say, actually, you have got this wrong. We have got this right.

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