11min chapter

Stuff They Don't Want You To Know cover image

CLASSIC: Eye tracking and Advertising

Stuff They Don't Want You To Know

CHAPTER

Eye Tracking: Privacy Concerns and Commercial Uses

This chapter delves into the implications of eye tracking technology, particularly regarding its impact on personal privacy and the lack of regulatory oversight. The speakers discuss how this technology is being harnessed for targeted advertising while highlighting the potential risks associated with data collection and surveillance. They also explore the intersection of eye tracking with ID verification and its broader consequences for consumer behavior and privacy.

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