CLASSIC: Eye tracking and Advertising
Stuff They Don't Want You To Know
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Eye Tracking: Privacy Concerns and Commercial Uses
This chapter delves into the implications of eye tracking technology, particularly regarding its impact on personal privacy and the lack of regulatory oversight. The speakers discuss how this technology is being harnessed for targeted advertising while highlighting the potential risks associated with data collection and surveillance. They also explore the intersection of eye tracking with ID verification and its broader consequences for consumer behavior and privacy.
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