#108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Investing in Human Capital in the Marketing Funnel
The human and employees have just become the worth more than any other tangible asset in the global economy. We startin to see that now in the the rise of be to be aout being really emotionally engaging first. And i think it's one of these incredible opportunities that work human is driving and leading in the market. There is a way here to differentiate on how do we go as a brand, to appeal to the human aspect of decision making? How do we build the right service model to be customers centric?"
Play episode from 11:30
Transcript
