He dives into the secrets of the most lucrative "niche" businesses (you won't believe the average revenue of a closet company!) and reveals the non-negotiable criteria for identifying a scalable, high-profit franchise that can withstand market cycles—and why he is absolutely avoiding the food industry right now.
🔑 Key Takeaways:
✔️ Franchising is the Ultimate Wealth Methodology: It takes ordinary people and gives them the tools to execute an exceptional, proven business model flawlessly, creating scalable wealth.
✔️ The Riches are in the Niches: Cliff reveals that specialty, non-glamorous businesses—like closet organization or gutter services—often generate significantly higher average annual revenues (up to $9 million) than generalist or highly-saturated concepts.
✔️ The Ideal Business Model: Focus on scalable, non-brick and mortar franchises that can be operated from a home or vehicle, are fully burdened with labor, and maintain a 15-20% profit margin to be run by a "manager of managers."
✔️ Proof of Concept & Royalty Sustainability: A franchise hits true sustainability for the franchisor around 100 units operating, meaning they have a proven distribution channel that works across different regions.
✔️ Avoid Food: Due to the combined pressures of supply chain disruption, skyrocketing rents, increased insurance, and legislated minimum wage hikes, Cliff believes the food industry is currently too high-risk for new franchise investment.
❓ Question for the Audience: Based on Cliff's advice about the "riches in the niches," what obscure or specialized business have you seen that's secretly crushing it, and why do you think specialization is so profitable?
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About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino here --> https://jakeandgino.com.
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