“We weren’t doing a good job showing the value.”
Where does a new brand find trust when it can’t claim a bestseller like HexClad?
Connor MacDonald (CMO, Ridge), Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) compare a scaled HexClad funnel with one from the weeks-old Winks. Step by step, they trace how each one builds trust across ads, landers, offers, and upsells.
Winks has a premium product, yet customers couldn’t see why it was worth the price. HexClad earns that trust before the click, with Japanese creators and a bestseller hook. The weeks-old brand has to build the same trust with a fraction of the proof.
Powered By
Motion
https://9ops.co/motion-runneth
Aftersell
https://9ops.co/aftersell-mops
Haus
https://www.haus.io/operators
NeonPixel
https://9ops.co/neonpixel
Richpanel
https://9ops.co/richpanel-mops
Proppel
https://www.weareproppel.com/operators
Operators Portal
https://portal.9operators.com/dashboard
Operators Newsletter
https://9operators.com/
https://x.com/M__Operators
https://www.instagram.com/marketingoperators/
