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Building the Perfect Stock Portfolio

What Happens Next in 6 Minutes

CHAPTER

The Importance of Originality in Finance

The most common recommended portfolio for retail investors is typically 60% equities and 40% bonds. That advice is probably not a bad first-order approximation, but the idea is to keep it simple. Myron Scholes' paper on option pricing, Bill Sharps' article on CAPM, why were these great articles financed challenged to get published? I'm not an expert on the history of science, but my guess is that part of it has to do with the more original it is," he says.

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