How to Launch a Rolex Store

When I started, the black bay was already out in 2012. And so when they came to me in 2012 with the opportunity, of course, they had to tell me what it was. My first day was blank piece of paper, no telephone number, no stationary, no nothing. There's a lot of expertise in this building. It wasn't just me sitting in a room figuring it out. We had to develop our strategy here.