Tap Cart Mobile App - How to Retain Customers on Black Friday

Cody: I want to retain all of the customers that we work so hard to acquire through the rest of the year and what I have seen is a tap cart mobile app is an amazing way to do it. You can mess around, create your app in a weekend and brands are seeing 40% higher app adoption in Q4. We're still going to be spending less on our email list investing in that but it's more of incremental, you know, traffic sources or channels. And I guess like this just seemed like the best time to test direct mail Black Friday.