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Product Pitfalls From 0 Customers to the Messy Middle and IPO — Eric Berg on Okta, Intel & Fauna

In Depth

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Is It All Hands on Deck as You Build Your ICP?

In the early days it was very much the culture that we sat around. Hey, if an important customer was going live that's significant to us and they need additional functionality from a product perspective or help from our professional services organization, etc. It was more about, hey, let's do whatever it takes to make these customers successful. Over time, obviously, is that number got greater. We had regular sync meetings with our customer success organization withOur professional services organization because then you'd have more basically runway where a customer had signed a deal.

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