A Japan Deal Inked + Yext CEO Mike Walrath on AI Browser Wars & Agentic Assistants
RiskReversal Pod
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The Evolution of Yext and the Impact of AI
This chapter examines Yext's transformation from a paper call marketing service to a significant player in the software industry amidst the rise of mobile devices and AI. It highlights the challenges of brand visibility in a fragmented market and the strategic pivots required to navigate changing SEO dynamics and increased competition. The discussion also reflects on current economic pressures and the implications of generative AI for business practices and consumer behavior.
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