2min chapter

The Innovation Show cover image

Derek van Bever - The Capitalist’s Dilemma

The Innovation Show

CHAPTER

How to Lead Change in an Organization

When leading change in an organization, you're leading change on an individual level as well as a collective level. You need to change the paradigms of people so they get it. Those kind of threshold moments where people go, ah, now I got it is far more effective than telling them. Telling them might last for a week or two and they'll pretend, but it's not behavioral change.

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