How I Built This with Guy Raz cover image

Advice Line with Jim Koch of Boston Beer Company

How I Built This with Guy Raz

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Reframing Perceptions and Value Proposition

This chapter explores how reframing consumer perceptions can influence pricing strategies in the beverage industry, backed by personal anecdotes. Additionally, it discusses a case study involving a caller named Amy, highlighting the importance of unique value propositions and exceptional customer service in her electrical contracting business.

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