5) Desperately Seeking Sustainability
A History of Coffee
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The Complexities of Coffee Certification
This chapter examines the impact of various coffee certification standards aimed at promoting sustainability among producers. It highlights the financial challenges faced by farmers who invest in certifications but often sell their coffee at lower prices, questioning the effectiveness of these initiatives. The discussion also explores the gap between consumer demand for ethically sourced coffee and their willingness to pay higher prices, revealing the ongoing struggles within the coffee industry.
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