
Salesforce’s Service Chief on Orchestrating Humans and AI
Tech Disruptors
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Evolution of Salesforce in Customer Experience
This chapter explores Salesforce's evolution from a core CRM provider to a leading player in cloud solutions, emphasizing its role in enhancing customer service across diverse sectors. It discusses the transition of customer interactions from traditional methods to omni-channel communication, incorporating AI technologies for seamless experiences. The chapter also analyzes the competitive landscape of service platforms and highlights the necessity for integrated solutions to improve customer engagement and satisfaction.
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