Mascots, Net Good, Net Bad

Mat tells us that all the characters we love, mister peanut, the energizer, bunny, tony the tiger, they all have their own, like, like rule book that says who that character is. It's called a brand book, and it's got everything from font choice to color pallet to what the mascot will and won't say. And when they're thoughtful and they're put together in the right way, these kind of characters can have a, a really powerful place in the world.