Why That Worked  – Presented by StoryBrand.ai cover image

#41: Clate Mask—Not Having a Customer Relationship Management (CRM) System Is Costing You

Why That Worked – Presented by StoryBrand.ai

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The Third Part Is When You Shouldn't Make a File Maker

You want to be very personalized n in the way that you communicate. A good c r m system, you can use merge fields to put into the emal the personalization. The cardinal sin is making small business owners make the cardinal sin, which is they say i already sent them a message and it didn't go through. You need to have a sequence of communications not just one or two at a time.

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