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1757: Is the Mormon Church an Unhealthy Organization? w/ John Larsen

Mormon Stories Podcast

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The Importance of Brand Identity in Organizations

Organizations are highly successful when they have kind of a brand and a brand identity. If you're visually identifiable, then you start becoming more memorable. The Book of Mormon musical that starts out with these Mormon missionaries takes a page from the IBM playbook. It's literally the church is like, we got to get rid of this polygamous identity With beards and and hats and canes.

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