2min chapter

Hidden Brain cover image

You 2.0: Our Pursuit of Happiness

Hidden Brain

CHAPTER

The Third Idea You Explore Is Visual Framing

Anne thorndyke and ha research team were working at the ca teria of massachusetts general hospital. They had as a corporate goal to improve the health of their employees that were eating in the cafeteria by trying to nudge or inspire, or visually cue healthier choices. And what they did was used two aspects of visual framing to try to encourage these healthier choices....

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