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How Tinder's Monetization Strategy Propelled it to $1B+ in Revenue

Subversive

CHAPTER

The Evolution of Tinder: From Campus to Connections

This chapter examines the speaker's journey into consumer tech, focusing on Tinder's innovative features that have revolutionized the dating app landscape. It discusses Tinder’s rapid growth, particularly on college campuses, and its strategies for enhancing user engagement while navigating challenges like high user churn. The conversation highlights the app's user-friendly design and effective marketing tactics, which have made it a popular choice for both casual and serious relationships.

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