Choiceology with Katy Milkman cover image

Mindful of Mindsets: With Guests Erik Vance & Alia Crum

Choiceology with Katy Milkman

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The Power of Expectations to Change Our Health

The placebo effect describes the fact that if one group of volunteers is given a sugar pill and another isn't given any treatment for an ailment. Placebo effects aren't limited to the mountains of Puebla in Mexico or really anywhere else. You can create them in a lab if you're really clever. Eric had been receiving the same high shock for both the red light and the green light but he felt significantly less discomfort during the green light shock. This was not a matter of me imagining things or telling myself that it was less pain like I felt less pain. It was this very obvious clear example of a placebo effect.

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