The Edge Case Solution Solution Isn't the Best Solution

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Netflix is using a very low level like event driven approach. Instead of looking at that one solution it can do the majority of things very well, they're going to be focusing on those edge cases and say well for that edge case we need to get another tool. The data never matches up so you create many silos within your company which prevents marketing team from collaborating with product team because all their data lives in different tools.

Do analysts make things more complicated than they need to be, or is the data representing a complex world, so that is just the nature of the beast? Or is it both? Stakeholders yearn for simple answers to simple questions, but the road to delivering meaningful results seems paved with potholes of statistical complexity, data nuances, and messy tooling. What is a business to do? Frederik Werner from DHL joined Michael and Tim for a discussion that definitively determined that, well, the topic is…complicated! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.