23min chapter

Chew the Fat cover image

James Smith: How to take your personal brand from $0 to your first $1m

Chew the Fat

CHAPTER

Crafting a Productivity Drink

This chapter chronicles the journey of creating a new productivity-focused energy drink, driven by personal experiences and a desire to stand out in a crowded market. It highlights the collaboration between two partners with differing approaches, emphasizing the balance of creativity and attention to detail in product development. The discussion also covers marketing strategies, relationship dynamics, and the impact of personal values on business ventures.

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