How to Criticize Patagonia

"I don't like when people tell me that being outside is better than inside," he says. "If it weren't for this stuff in the past about the don't buy this jacket thing, I wouldn't be saying this joke." He's not a big outdoors person but doesn't want the outdoors to go away. The outdoor industry has its share of marketing employees who just have to second-guess themselves and do what they're told.