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Fast Fashion: Between Convenience and Sustainability
This chapter examines the profound effects of fast fashion on consumer behavior and sustainability, highlighting the shift from valuing clothing as self-expression to viewing it as disposable. The discussion encompasses regulatory challenges and legislative proposals aimed at holding fashion brands accountable for their environmental impact, while also acknowledging the economic benefits of the fast fashion industry. Ultimately, the speakers advocate for a balance between regulation and innovation to address the urgent climate crisis without stifling economic growth.