How I Built This with Guy Raz cover image

Headspace: Andy Puddicombe and Rich Pierson (2019)

How I Built This with Guy Raz

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The Intersection of Meditation and Marketing

This chapter delves into the creative collaboration behind a meditation app, examining the tension between marketing meditation for performance enhancement and its roots in personal wellness. It highlights how users often start meditating for productivity but discover broader benefits, while also advocating for collaboration within the competitive meditation app market.

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