
Headspace: Andy Puddicombe and Rich Pierson (2019)
How I Built This with Guy Raz
The Intersection of Meditation and Marketing
This chapter delves into the creative collaboration behind a meditation app, examining the tension between marketing meditation for performance enhancement and its roots in personal wellness. It highlights how users often start meditating for productivity but discover broader benefits, while also advocating for collaboration within the competitive meditation app market.
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