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Tequila brands are taking a hit (even the celebrity ones)

The Hustle Daily Show

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Tequila Market Trends: Challenges and Changes

This chapter examines the tequila market's transition from rapid growth to normalization, influenced by decreased consumer spending and economic conditions post-COVID-19. It also highlights the effects of changing consumer preferences, resulting in an oversupply of agave and its impact on farmers and the broader economy.

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