How to Sell Sponsorship and Ad Spaces

The sponsorship or the ads make far more than your own products. When you have millions and millions of downloads, you can't charge the same CPM in podcast world. There's a law of diminishing returns here where people just won't be able to afford it. So if you're selling at a $200 CPM when you're smaller, that's affordable because you only have 2,000 downloads,. It's only $400. If you take that on 2 million downloads, I mean, there's not a lot of companies that can afford one single ad spot. But for bigger shows is generally going to have a more targeted audience so you can charge a little bit higher CPM to make