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CES Insights: Robotics and Care Technology
This chapter discusses the extensive planning and analysis required to cover CES, emphasizing the importance of knowledgeable team members in evaluating showcased technologies. The conversation focuses on Samsung's new smart home robot, 'Bally', exploring its features and the evolving perception of robotics from entertainment to practical utility. Additionally, the chapter addresses the challenges in marketing innovative care technologies for the elderly, highlighting the influence of private equity on the care economy.