The upsell that we sold was a template kit for periscope to YouTube. It's actually James built it when we did an affiliate with him and he was kind enough to let me retain that as one of his mastermind members. The way that it fits in is we follow a very traditional upsell model, the stuff that you see from like the Ryan Dices. We speak directly to the right buyer. And then we throw a scarcity deadline on it and it converts really well.

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